Custom Content Types
Custom Content Types may also be created by your website development team in order to accommodate unique data specific to your organizations requirements or needs. For example, maybe your organization hosts a large number of YouTube videos. In that case, a developer might use "class extensions" to create a special content type called "YouTube" which collects the URL to the video, and other important information about that video. Then, using custom code in your theme or via a plugin, the content may be displayed in a special way on the front end of your site.